Business and Go-to-Market Strategy
Our Services
Go-to-Market Launch and Channel Strategies
Bringing a new product to market? We can co-develop a strategy, tactics, and roadmap with you to launch a product and win marketshare. Our planning gets teams and stakeholders aligned on the actions and deliverables needed for a successful launch.
Can Include: High-level GTM strategies and planning documentation, RAPIDs, KPIs and goal tracking, stakeholder alignment, launch planning
Competitive Intelligence, Pricing Strategy and Product Positioning
How do you stack up against the competition and what are the win themes for your market? We’ve helped bring products and services to market at Fortune 50 companies and tech unicorns, and can help inform your product teams on the features and services to focus on—especially for the K-12 and upskilling spaces.
Can Include: Support with conjoin pricing analyses, competitor benchmarking, product messaging, product positioning, and market analyses.
Sales Support and Sales Enablement
We listen to and collaborate with customer-facing teams and marketing orgs to capacity build and develop tools for your SDRs, AEs, and CSMs. We build best practices and tools so that your external-facing teams know how to advance the sale and reach their full potential.
Can Include: Support developing sales collateral, sales training and enablement, KPIs to track, SFDC reports to refine/iterate